Virtually any organization involving customer data, members, and daily interactions can significantly benefit from a Customer Relationship Management system or CRM. A CRM is a cloud-based technology that manages and organizes this massive collection of data. Salesforce just so happens to be the world's best CRM solution.
When it comes to Salesforce for Nonprofits specifically, this solution is unmatchable because of its customization. The main goal of nonprofits is to gain more support. Support is found in the form of donors, members, partnerships, and more. Salesforce supports this mission with program management, fundraising, and marketing capabilities.